Rik Cordero and his team have officially launched a new home for people to check out their wonderful works and more in exceptionally high quality.  This man WILL dominate the video/movie producing world...you've been warned.

Rik Cordero & Three/21 Media Launch Channel Three/21
Renegade Video Group Launches Enhanced Video Content Site

New York City, NY - Director Rik Cordero and his production company Three/21 Media’s independent approach to music video content has played a central role in the creation of www.channelthree21.com. The channel is in support of bringing Three/21’s unique style of video production to a central location which emphasizes video quality.

“Our initial goal was to produce the most versatile, creative and unpredictable music videos that really stood out from the mainstream,” said Three/21 Media’s Founder, Rik Cordero. “Channel Three/21 will give us the ability to maintain our identity as well as a higher quality media platform to launch video content without compromise. The days of pixelated and overly compressed videos on the Internet are dwindling.”

The Internet response for Three/21 produced video content has been so overwhelming that Wired Magazine has proclaimed Cordero as one of “Six New Directors Who Are Making Music Videos Cool Again” while URB Magazine believes Cordero and Three/21 Media “have the power to change the way Hip-Hop looks”.

“We connect with audiences because of our ability to create high concept, high quality content with independent resources,” said Mike Fox, Producer for Three/21 Media. “A Three/21 produced video will have immediate viewership through our enhanced Video Management System and marketing strategies. Hi Definition World Premieres on Channel Three/21 will soon become standard fare.”

Three/21 has pioneered the landscape of independently produced videos by shooting major recording artists such as Jay-Z, Nas, Snoop Dogg, Busta Rhymes, Q-Tip, Consequence, The Roots and many more. In urban music video content, Three/21 has the most visible online presence.

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You can check out my interview with Rik Cordero on http://thebsideshow.com/Past_Shows.html